Time: 14:00 UTC
Location: BigBlueButton
Attendees
- Allan
- Daniel
- Paul
- Zelda
- Hari
- Lorenz
- Maria
- kolumni
Agenda
- Potential topics:
- Goals for social media
- Posting guidelines
- What should we post
- How should we write it (tone, message etc things like that)
- Should Mastodon and Bluesky have different tone and overall content?
- Potentially try to look/think about looking for more people to draft content
- Discuss “Why should people donate to us” draft post
- Decide what to do with Builder docs draft post, since Cassidy doesn’t reply to pings
- Discuss what to do with extensions draft post
- Discuss whether we should do some posts communicating primary clipboard situation
- Bonus topic if we have time: which category should Engagement Team live under in Discourse – Community or Teams? (not very important topic, we can skip this)
Notes
- Presentation from Paul
- What is the goal of social media presence? Fundraising? Increasing number of users? It would be good to write these down - helps with design of posts, planning activity, assessing performance, etc.
- Feels that the focus might be lacking
- Suggestion for a goal: “correcting” GNOME’s reputation. Example: they had a series of posts which countered FUD. Has been successful.
- Another suggestion: increase fundraising - number of supporting members, number of dollars (ideally we should have a specific goal).
- Two separate campaigns: end of year fundraising, a separate “membership drive” (increasing number of recurring donors).
- Donation popup needs to be shown in December if it’s going to be successful
- Feels that the focus might be lacking
- What is the goal of social media presence? Fundraising? Increasing number of users? It would be good to write these down - helps with design of posts, planning activity, assessing performance, etc.
- Daniel: potential to do fundraising through the GNOME Latam community - hasn’t been a focus so far
- Already using Mastodon - GNOME Latam (@GNOMELatam@floss.social) - FLOSS.social
- Should it be language specific? GNOME.es rather than GNOME Latam
- Maria can collaborate on Spanish language posts. Help to integrate GNOME Latam on Mixpost.
- Daniel has been doing data analysis on our Mastodon posts
- Most engagement is between 1400-1600 on Wednesdays. We need to post at other times, but if we want to get the message out, that’s when to do it.
- Hashtags are useful for data analysis. Don’t want to use too many though - 3 or 4, not 12.
- The data is shared in Nextcloud with Allan; he can share more widely. More analysis is coming.
- Matamo shows that Reddit is a big source of traffic
- We currently have 130,000 Reddit subscribers. Subscriber counte increases 0.5% per week.
- 300,000 views per week
- Needs a regular stream of news. App and extension releases are good to talk about.
- Mods can pin posts to the top of the feed - releases, guadec, fundraiser, etc
- ACTION: Allan to create a ticket to agree on team goals
- ACTION: Allan to start posting a guidelines and suggestions doc and invite people to contribute
- Things to include: a guide for creating screenshots
- Anything we can do to recruit volunteers to this team?
- Victoria did a call for volunteers already
- ACTION: Allan to sketch out an onboarding guide
- First steps: hang out in #engagement:gnome.org, #socials:gnome.org
- Promote the team amongst the developer community - encourage them to reach out for feedback and help with their blog posts.
- Promote app releases - circle apps esp. - helps to give us more things to talk about. Look for news outside of the main releases.
- A “newsworthy” GitLab label that we can watch?